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How can Big Data create revenue in the roaming world?


I have recently started working at Comfone as a Data Analyst in the DMS team. To put it simply, my main role involves analysing Big Data for our customers, to see where they can monetise their business assets, or perhaps make adjustments to increase revenue.

Some of you might ask: What is Big Data? What's the purpose of analysing it? 

What is Big Data? 

The definition of Big Data is 'a large set of structured, unstructured or semi-structured data.

The world creates vast amounts of data, which is large, fast and complex. Data is stored on everything we do and every decision we make. By understanding this phenomenon, we can utilise it to provide us with information and insights into our business, performance and services.

Through analysis, we can drill down in this Big Data; to learn more about our businesses and understand trends, sales cycles, potentially overlooked revenue streams and much more. This then allows us to identify areas of business improvement, and suggest smart changes. 

What are the trends in Telecommunciations? 

In the world of telecommunications, there is a lot of focus on IoT.

What is IoT? 

Internet of Things (IoT) refers to a system of connected physical objects via the internet. It can refer to a person or any device which is assigned through an IP address.

IoT devices collect and transfer data over the internet without any manual intervention, with the help of embedded technology.

IoT devices are often Machine to Machine (M2M). This means that they do not require human input, but both give and receive information independently.

This helps them to interact with the external environment or internal states to take decisions. 

Some examples of M2M IoT devices 

  • Smart Locks, which are designed to unlock automatically when the homeowner approaches the house or presses something on their phone. Some even have the power to give 'digital keys' to visitors so they can get in when required!

  • Smart Fridges, where the fridge knows when something has finished, and can order new groceries, helping to minimise waste.

  • Smart washing machines, where it connects to the internet and the user can monitor laundry process, and even start a wash cycle straight from the smartphone!

Where does Big Data come in? 

Big Data in IoT processes a large amount of data on a real-time basis and stores it using different technologies.

From this, we can build case studies and understand better what makes people tick, helping operators to understand their customers' needs and ensure that their roaming packages match these. 

How are IoT and Big Data beneficial for companies? 

IoT Big Data analytics can be useful to:

  • Detect the type of device (Machine to Machine)
  • Analyse the data consumption (Trend & Patterns)
  • Find hidden correlations
  • Reveal new information

M2M End2End Monetisation 

One of the things that we are working on is M2M End2End Monetisation.

We are able to identify "M2M" IoT devices which are roaming on our customers' networks, often undetected due to their low useage.

M2M devices also typically provide extremely low revenue, whilst still taking up space on the network so we analyse passive M2M devices in your network.

Most importantly, we help our customers to monetise M2M devices effectively, producing and issuing invoices to ensure that you receive the revenue that you deserve.

This is more important than ever during Covid-19 times, since human are not roaming but machines still do.

Hopefully, the above helped to explain how important is to use the data and get the right information to apply on the daily business.

Are you interested in learning more about how Comfone's DMS can support your business? Email This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more. 

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