I have recently started working at Comfone as a Data Analyst in the DMS team. To put it simply, my main role involves analysing Big Data for our customers, to see where they can monetise their business assets, or perhaps make adjustments to increase revenue.
Some of you might ask: What is Big Data? What's the purpose of analysing it?
The definition of Big Data is 'a large set of structured, unstructured or semi-structured data.
The world creates vast amounts of data, which is large, fast and complex. Data is stored on everything we do and every decision we make. By understanding this phenomenon, we can utilise it to provide us with information and insights into our business, performance and services.
Through analysis, we can drill down in this Big Data; to learn more about our businesses and understand trends, sales cycles, potentially overlooked revenue streams and much more. This then allows us to identify areas of business improvement, and suggest smart changes.
In the world of telecommunications, there is a lot of focus on IoT.
Internet of Things (IoT) refers to a system of connected physical objects via the internet. It can refer to a person or any device which is assigned through an IP address.
IoT devices collect and transfer data over the internet without any manual intervention, with the help of embedded technology.
IoT devices are often Machine to Machine (M2M). This means that they do not require human input, but both give and receive information independently.
This helps them to interact with the external environment or internal states to take decisions.
Big Data in IoT processes a large amount of data on a real-time basis and stores it using different technologies.
From this, we can build case studies and understand better what makes people tick, helping operators to understand their customers' needs and ensure that their roaming packages match these.
IoT Big Data analytics can be useful to:
One of the things that we are working on is M2M End2End Monetisation.
We are able to identify "M2M" IoT devices which are roaming on our customers' networks, often undetected due to their low useage.
M2M devices also typically provide extremely low revenue, whilst still taking up space on the network so we analyse passive M2M devices in your network.
Most importantly, we help our customers to monetise M2M devices effectively, producing and issuing invoices to ensure that you receive the revenue that you deserve.
This is more important than ever during Covid-19 times, since human are not roaming but machines still do.
Hopefully, the above helped to explain how important is to use the data and get the right information to apply on the daily business.
Are you interested in learning more about how Comfone's DMS can support your business? Email This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more.
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